Treasure of Barnacle Briggs
Custom gaming hubs for kids blending puzzles, storytelling, and immersive design.
Designed gameplay and narrative to delight young audiences onboard.
Perfect Day at CocoCay App
Interactive 3D map and activity booking for Royal’s private island.
Launched the MVP, driving UX strategy and cross-team coordination.
Lulu & Mika
Branded characters engaging young kids onboard.
Led concept, story, and integration across experiences.
Expedition Two70
Room-scale AR treasure hunt on Royal & Celebrity ships.
Directed interactive AR design and gameplay flow.
Sasu’s Mystical Quest
Family gaming experience with custom LED balance board controllers.
Designed gameplay and controller integration.
Interactive Gaming Tables
Single- and multiplayer digital entertainment experiences.
Defined UX and engagement strategy for onboard deployment.
3D Ship Models
Enhanced branding across three cruise lines.
Led visualization strategy for guest-facing materials.
King’s Passage
Hidden teen space entrance creating immersive onboard atmosphere.
Designed concept and execution to enhance storytelling.
X-Ray Vision
AR experience revealing hidden ship features.
Directed concept, AR design, and implementation.
Royal iQ
App transforming cruise experience.
Led strategy, UX, and product development.
AR Boardwalk Games
Interactive challenges bringing the Boardwalk area to life.
Designed gameplay and AR interactions for family engagement.
WOWbands
Wearables enabling seamless payments, room access, and personalized interactions.
Directed product strategy and integration.
Tracelets
Bluetooth contact tracing wearables enabling post-COVID operations.
Led design and deployment to maintain safety.
Immersive Tunnel
OLED display tunnel immersing guests before boarding.
Directed content design and installation for a high-impact environment.
Identification at the Order Display
Enhanced Drive Thru identification enabling loyalty and personalization.
Led roadmap, testing, and execution.
Worldwide Convention
Bi-annual 25K-attendee experience in Barcelona.
Designed immersive experiences, coordinated 100+ staff, aligned SVP-level strategy.
Blue Sky Delivery App
Reimagined delivery experience with overhauled UI/UX.
Pitched vision and guided strategy.
Future of Drive Thru
2-, 5-, and 10-year McDonald’s Drive Thru roadmap.
Led strategy, experimentation, and product lifecycle management.
Kids Safety (Muster) Video
First maritime safety video targeted to kids, featuring branded characters.
Provided art direction, story guidance, and approvals to ensure engaging, age-appropriate content.
Add to Calendar Functionality
Collaborative calendar showing all activities to help guests plan their vacation.
Prioritized features, iterated on design, and drove execution to enhance usability.
Hungry Now
Guest tool to navigate restaurants, menus, and see what’s open in real time.
Defined scope, iterated on UX, and executed delivery.
Onboarding Tutorial
Guided first-time users to configure the app, connect Wi-Fi/Bluetooth, and learn essential cruise info.
Prioritized features, iterated content, and executed rollout for maximum adoption.